Define the Destination: Crafting a Sharp Strategic Question
Strategic thinking and problem solving improve dramatically when you convert fuzzy issues into testable statements. Replace “Our sales are down” with “We believe lower trial rates in region A drive the decline; increasing demos by 20% should lift conversions.” Clarity invites action and measurable learning.
Define the Destination: Crafting a Sharp Strategic Question
Try summarizing your strategy in one plain sentence: “To achieve X, for Y audience, we will do Z, because evidence suggests this advantage.” If your sentence wobbles, the strategy probably does too. Post your one-sentence draft below; we’ll offer constructive, respectful feedback to sharpen it.
Define the Destination: Crafting a Sharp Strategic Question
Strategic thinking is as much about choosing what not to do as what to do. List three tempting but distracting initiatives you will deliberately avoid. This simple act protects resources and attention. Share your “not-doing” list to inspire others who struggle with competing priorities.
Define the Destination: Crafting a Sharp Strategic Question
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